Press Day- Task PR

Thanks to the course I’m currently doing in London with LCS I had the amazing opportunity to be invited to the Press day of Task Pr.

This was my first press day and even though I have worked with Task previously for borrowing samples to style fashion editorials, I didn’t know what to expect.

The event was located in a great London area and when I arrived this very kind girl welcome me and offer to give me a little tour of the space in order to have more

insight of every brand that was exhibited.

The feel of the room was very fun, the decoration was simple but according to the clothes they were displaying, also there was a small bar right next to a sitting area, which gave the space a really nice chill vibe.

The first brand I came across was Lena Hoschek. The whole rack was screaming Spring Summer as it was full of pastel colours and soft textures , along with Polka dots which is such a strong trend for this upcoming season.

Right next to it was what I thought as the highlight of the event for me, and it was Iphoria.Their brand stands “for that certain je ne sais quoi that transforms the ordinary into a fashion statement”, and that was exactly what they did not only with the accessories line but also with very strong cashmere pieces that were also on display and where loved by other attendants as well.

As a fashion stylist in the making, I have noticed how my eye has been getting more a more trained into identifying pieces that would shoot well and MARCCAIN was a brand that capture my attention for this particular reason. This SS18 pieces were loaded of vibrant colours and prints, which was very eye catching in the showroom and are great editorial material.

Now that I’ve attended my first press day I realized that one of the most important parts of working in fashion is developing your networking skills properly and these events play such a big role in that, from having the opportunity to share your work with other people to meeting other fashion stylists or even just to inspire yourself with the clothes for future shoots.I’m looking forward to keep attending these events and seeing next season brand proposals!